Have you ever decided to splurge on something, to either reward yourself for achieving something or to make up for a crappy day? I know I'm guilty for sure. I'm always looking for a reason to shop. If I aced a test or failed to meet my quota at work, I'm going to celebrate by buying something special for myself. Whether it be those earrings I'd been wanting or a handbag I had my eye on, I will walk out with a smile on my face regardless. I'm sure we've all had a moment like this at one time or another, but who knew it was actually healthy?!
Shopping on impulse actually releases dopamine, a neurotransmitter that controls the brain's sense of movement as well as pleasure and reward. Lack of dopamine can cause depression, as well lead to Parkinson's disease. So when you do find that exclusive item, it's only natural for you to feel good about your purchase! But of course, too much of a good thing can be bad for you, so be careful. Dopamine is also related to addiction, and no one wants to become an impulsive shopping addict with no control over their spending. Therefore reward yourself, as well as your brain, and buy yourself a little something every once in a while!
Check out this video below to see for yourself: